NEW! FOR BUSINESS OWNERS, MARKETERS AND SALES PROFESSIONALS:

A Step-by-Step Programme for Getting Leads and Sales Using LinkedIn

What if there was a way to get introduced to your ideal clients, open up a global market place and cut customer acquisition costs?

Well there is, and that way is through the effective use of LinkedIn Marketing!

With over 690 Million members worldwide (28 Million in the UK),  representing 170 different industries, LinkedIn is the world's largest professional network and is responsible for an estimated 80% of B2B leads from social media.

Impressive though these statistics are, the majority of people I meet are just not using it to its full capability, meaning that there is a huge un-tapped potential out there for those who are willing to learn how they can make the most from this powerful platform.

That is why I created 'The LinkedIn Formula' online course to help business owners and marketers like you learn everything they need to know to get real results, in an accessible, flexible and cost effective format.

So if you are ready to take your lead generation to the next level, then I'll see you inside the course!

Alan Martin
Chat Marketing

Here's What You’ll Learn

  • How to optimise your Personal Profile to appeal to your ideal customer and get found in search

  • How to optimise your LinkedIn Company Page to leverage employee advocacy

  • How to build your network with trusted connections

  • How to research ideal clients and referral partners

  • How to make connections the right way

  • How to publish personal and business content for maximum reach and impact

  • How to convert connections into clients through social selling

  • How to advertise on LinkedIn

  • How to monitor the return on investment of your LinkedIn marketing

Here's What Others Say About The Course

Euan Stewart

Perth Mortgage Centre

This is an excellent course regardless of your experience with LinkedIn. Alan explains the basics of maximising your profile, connecting with the right people, setting up a company page through to timing and content of meaningful posts. The course itself is broken down into individual modules which means you can work through each section at your own pace. Alan is an excellent teacher and covers his topics in a friendly and easily understood manner. If you are looking to increase your LinkedIn presence, this course is a great investment.'

Leyton Cleveley

Cleveley Dynamic

The course was an excellent introduction to all aspects of LinkedIn, from creating a stunning profile that helps you be visible to potential client's searches, all the way to creating content and using advanced search techniques to find potential leads. Going into the course I was looking to find contacts for an up coming webinar, and this course has taught me how to use the platform to find specific targets for all my services. The course is taught in easy to understand blocks that give you time to take in the material and even gives you exercises to help hone your new skills. There is a difference between being aware of LinkedIn and having someone teach you the nuances of the platform to get the best out of it.

Gavin Brown

Speak with Impact

This was a great course Alan – thank you. There were many practical tips and insights that have made a difference. I also really liked the way you added updated material at various points to reflect changing circumstances.

Ed Waugh

Talking Horse Design & Print

Before I started the course my understanding of the platform was fairly basic and I didn't utilise it properly. My profile was there but by no means complete or polished, my company page was there but followers were non existent and the number of contacts I had was poor at best. Taking part in Alan's course was a real eye opener. It was packed full of hints and tips and being part of the group on Facebook meant we could share ideas and suggestions with everyone else taking part. With the help of Alan and the course my personal profile is now much better and is more visible to people. My company page has had the same treatment and is gaining new followers each week. The number of connections is growing every week and with Alan's tips, making contact with people you don't know but would like to makes getting those key connections more of a possibility. I would wholeheartedly encourage people to take part in the course, if you're looking to grow and increase your professional profile on LinkedIn.

Here's What You’ll Get

  • 6.5 hours of on-demand video

  • 11 customisable messages for all prospecting scenarios

  • Access to a community of like minded and supportive people through an exclusive Members-Only Facebook Group

  • Access to the course via phone, tablet, or computer

  • Access to my Return on Investment Spreadsheet (currently only available to my 1-2-1 clients)

  • A proven system for attracting leads and sales

Course curriculum

    1. A Message from the Instructor

      FREE PREVIEW

    2. How to Use this Course

    3. Join the Facebook Group

    4. Before we begin...

    1. New to LinkedIn?

    2. Security Settings on LinkedIn

      FREE PREVIEW

    3. Competitor Research

    4. Download - Settings and Privacy Graphic

    5. Contacting LinkedIn for Support

      FREE PREVIEW

    1. Social Selling Index & Other Important Metrics

      FREE PREVIEW

    2. Module 1 Tutorial Video

    3. New - Featured Samples

    4. New - Audio Introduction

    5. Download Your Profile Check List

    6. Profile Examples

    7. Asking for Recommendations

    8. Adding a Skills Badge

    1. Module 2 Tutorial Video

    2. Download - Company Page Check List

    3. Linking Your Company Page to Your Personal Profile

    4. Company Page Best Practices

    5. Adding the Follow Button to Your Website

    6. Commenting on Posts as Your Company

    1. Module 3 Tutorial Video

    1. Module 4 - Tutorial Video

    2. LinkedIn Customer Avatar

    3. Advanced Search Strategies

    4. Ninja Tip!

    5. Accepting Random Connection Requests

    6. Sales Navigator Vs Pro Business

About this course

  • £197.00
  • 46 lessons
  • 7 hours of video content

Who is The Course For?

This course is ideal for you if you are a business owner, entrepreneur, marketer, sales professional, speaker, coach, or anyone else responsible for business development within their organisation, especially within the B2B sector.

Join Us

Enroll in the course here

Instructor

Alan Martin

Alan is the Managing Director and founder of Chat Marketing, a social media training and coaching company. He has over 20 years of marketing experience and is in demand as a social media speaker and coach, having spoken at events alongside international brands such as Harley-Davidson, Volkswagen, and Zappos. Alan currently helps business owners and marketers understand how to leverage social media and digital marketing to scale their business and become more profitable.